BancoEstado / Impact
BancoEstado is the only public bank in Chile.
And as such, all of its actions go to their citizens,
to help them achieve their hopes and dreams.
Therefore, the impact of the work done in the bank
affects the whole country and each of its inhabitants.
In this story -an ordinary, not so ordinary tale (a word play in Spanish)-
we represent this from a simple but powerful metaphor, a meteorite,
which symbolizes the impact that the role of the bank
has on the life of every person living in Chile.
